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Selling in China
Intensive Introduction (suitable for
beginner to advanced students)
Taught by CJ Huang.
Click here for CJ's profile.
Sales are an integral part of doing business and often mean the
difference between success and failure. It is a profession that is
often misunderstood and rarely practiced at its higher levels.
Successful sales professionals in every field seek optimal solutions for
their clients before, during, and after the sale. This course will take you
beyond the scientific skills and practices of the sales process into the realm of
selling as a proper art form, as we
combine the technical aspects of selling with the subtleties of interpersonal
relations. We will cover every aspect of not-just selling, but
selling in China, from overcoming the obstacles of obtaining new
customers to fulfilling your long-term responsibilities to existing and
past clients. In this course, you will learn:
- the psychology of buying and
selling
-
the mindset of a successful sales professional
- the interpersonal relationship and
communications aspects of sales
- overcoming stress and anxiety
throughout the sales process
- planning, setting goals, and
carrying out optimal sales strategies and campaigns
- sales training -- educating yourself and your clients about
products/services
- mailings, telemarketing, cold calls, networking, client referrals,
prospecting methodology
- the skills and tools of
qualifying and time management
- maneuvering through the personnel chain and getting to the decision
maker
- effectively uncovering the
customer's needs; a focus on customer benefits
- presenting your product or service
for optimal effect and maximum results
- overcoming obstacles that slow or
stop the sales process
- creating/gauging customer interest and gaining commitments along the
way
- creating urgency and buyer incentives
- designing and writing proposals and managing the
proposal process
- tools, techniques, and style for closing
- customer service/relations management
- why and how current existing customers
are your best advertising
- the ins and outs of marketing in
relation to sales
Effective selling is critical to most
businesses, especially in today's competitive environment. This course
will teach you how to set yourself apart from the competition and create
win-win solutions for both you and your clients.
Course Title: Sales
CH
Tuition Fee: RMB 3200
Fall Session 2008:
October 8th to December 13th
Section E:
Wednesday mornings
(10:00 AM - 12:30 PM) Registration Closed
10 weeks from October 8th to December 10th (Course Code: SA107)
Location: ELC Learning Annex
Section F:
Wednesday afternoons
(1:00 PM - 3:30 PM) Registration Closed
10 weeks from October 8th to December 10th (Course Code: SA108)
Location: ELC Learning Annex
Section G:
Wednesday evenings (6:30 PM - 9:00
PM) Registration Closed
10 weeks from October 8th to December 10th (Course Code: SA109)
Location: ELC Learning Annex
Section H:
Saturday mornings (10:00 AM - 12:30 PM) Registration Closed
10 weeks from October 11th to December 13th (Course Code: SA110)
Location: ELC Learning Annex
Winter Session 2009:
February 18th to April 25th
Section A:
Wednesday mornings
(10:00 AM - 12:30 PM)
10 weeks from February 18th to April 22nd (Course Code: SA103)
Location: ELC Learning Annex
Section B:
Wednesday afternoons
(1:00 PM - 3:30 PM)
10 weeks from February 18th to April 22nd (Course Code: SA104)
Location: ELC Learning Annex
Section C:
Wednesday evenings (6:30 PM - 9:00
PM)
10 weeks from February 18th to April 22nd (Course Code: SA105)
Location: ELC Learning Annex
Section D:
Saturday mornings (10:00 AM - 12:30 PM)
10 weeks from February 21st to April 25th (Course Code: SA106)
Location: ELC Learning Annex
CLICK HERE TO REGISTER FOR THIS COURSE
Registration Procedure:
Please register
online first to reserve your place.
You will then receive a confirmation email with further details. Next, payment must be made on site at the ELC
Learning Annex during the payment dates shown below (you can come in
person or send someone).
Tuition payment for the Winter Session will take place on Saturday and
Sunday, February 7th and 8th, 2009,
at the ELC Learning Annex between 10:00 a.m.
and 1:00 p.m..
Click here for map.
Please note: classes
are kept small for the students' benefit (generally between 6 and 12
people). Register early to reserve your place. Payment must be received on
time to complete your enrollment and maintain your reservation in the class(es) for which you have registered.
(Any course that does not meet sufficient enrollment may be cancelled and
a full refund provided upon presentation of your original receipt.)
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